One Medical joined the Amazon health family and its mission to make it dramatically easier for customers to get what they need to stay healthy. For only $9/month, Prime members get high-quality, convenient care, including 24/7 on-demand virtual care nationwide, and easy-to-schedule office visits at any of One Medical’s office locations across the US.
CONTRIBUTIONS
-Brand strategy, positioning, naming
-Voice/tone, messaging guidelines
-UX copy, UI content, user flows
-Copywriting for Amazon Owned & Operated channels, social media, OOH advertising, email, direct mail, brand experiences
-Copy editing
-Collaboration with Prime, One Medical, Amazon retail, marketing, PR, engineering, legal, design
In response to users’ growing interest in travel, Google expanded its travel content with two new initiatives: "Things to do" for 1,000 of the most-searched destinations around the globe and the “Reasons to visit” product, showcasing the defining aspects of a city. The content—created using search data, user generated content, and insight from local experts—surfaces in a brand-new Travel Immersive page within Google Search that also pulls in relevant travel articles, videos, and points of interest.
CONTRIBUTIONS
-Content writing and research for UI text that facilitates user navigation and drives happiness scores
-Training freelance writers & editing content to uphold brand standards
-User testing
-Content auditing
-Content localization
-Collaboration with agency partners, product, design, engineering, localization
Amazon Clinic (now One Medical Pay-per-visit) is a convenient way to find treatment online for common conditions—no insurance or doctor’s appointment needed. Simply choose from a list of common conditions and message with a clinician to get personalized treatment, including any necessary prescriptions.
CONTRIBUTIONS
-Brand strategy, positioning, architecture
-Voice/tone, messaging guidelines
-UX copy, UI content, user flows
-Copywriting for Amazon Owned & Operated channels, social media, OOH advertising, email, direct mail, internal communications
-Copy editing
-Collaboration with Amazon retail, Amazon Pharmacy, marketing, product, engineering, design, legal